One order. Numerous moments where execution breaks.
In this story, your shopper is a sports fan with an important game coming up. Luckily, the team she supports just launched a new version of their official jersey, and she wants to order it immediately. The moment she places the order, a lot has to be true. Inventory has to be accurate. Warehouse capacity has to exist. Transportation has to be available. The delivery date has to be real, not hopeful.