AI for wholesale and distribution execution

Built for distributors managing high order volume, fragmented order intake and thin margins across a broad customer base.

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Where AI can improve wholesale and distribution supply chain execution

A distributor’s real complexity is in matching a wide, unpredictable set of customer orders, arriving in a dozen different formats from several different customers, to a catalog that can run into the tens of thousands of SKUs. Wholesale and distribution operations run on volume and margin, where a manually keyed order or a mismatched allocation doesn't just slow a shipment, it erodes the margin the entire order depended on. Infios AI connects order management, warehouse operations and transportation, so teams can process that volume without manual order entry becoming the bottleneck. That helps wholesale and distribution teams solve problems including:

  • Order intake across email, electronic data interchange (EDI), fax and portal formats

  • Allocation accuracy across a long-tail SKU catalog

  • Backorders and partial shipments across many customers

  • Margin erosion from manual touches and rework

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How Infios AI helps wholesale and distribution teams make faster decisions

An order arrives unstructured

A customer order arrives as an email, PDF or fax instead of a clean EDI feed, so teams need to decide how to get it into the system without slowing down the queue behind it.

IInfios AI guides wholesale and distribution teams to process orders without the manual entry bottleneck:

Predictive: Identifies order formats and customers most likely to need manual intervention.

Generative: Extracts and validates order details from unstructured documents.

Agentic: Enters the validated order into OMS, confirms availability against WMS inventory, sets TMS routing to the customer's delivery requirements, and flags exceptions for review.

Conversational: Summarizes what was extracted, what needs confirmation and why.

Allocation runs short

Demand across customers exceeds available inventory for a SKU, so teams need to decide who gets what and in what order.

Infios AI supports wholesale and distribution teams to allocate inventory without guesswork:

Predictive: Anticipates SKUs likely to fall short before an allocation conflict hits.

Generative: Surfaces which customers, orders and contract terms are affected.

Agentic: Applies allocation rules across OMS, adjusts WMS picking priority, coordinates TMS shipment timing for what’s available and sends the backorder automatically to customers who didn’t get priority or flags it for the account team to notify, depending on the customer.

Conversational: Walks through how and why inventory was allocated and whether affected customers were notified automatically or still need to be by their account team.

Margin erodes on a low-margin order

An order's cost to fulfill starts to outpace its margin from manual touches or rework, so teams need to decide where to intervene before it ships at a loss.

Infios AI helps wholesale and distribution teams protect margin at the order level:

Predictive: Detects orders at risk of shipping below margin threshold.

Generative: Breaks down which touches, exceptions or rework are driving the cost up.

Agentic: Adjusts OMS handling, routes WMS work to reduce touches, and consolidates TMS shipments where possible.

Conversational: Lays out what's driving the cost and what can still be done about it.

  • 100 %
    DECREASE IN SHIPPING AND PICKING ERRORS

    Hendrick Automotive Group

  • 63 %
    REDUCED CLAIM LOSSES FOR CLIENTS

    SMECO

  • 99 %
    INCREASE IN SHIPPING ACCURACY

    DM Merchandising

  • 200 %
    IMPROVEMENT IN PRODUCTIVITY

    Galipo

What to look for in an AI wholesale and distribution supply chain solution

Distribution margins are won or lost order by order, so the right AI solution must work at the volume and format chaos distributors actually deal with, not a clean, structured version of it. Our checklist for evaluating an AI supply chain execution solution covers what separates a solution that scales with your order volume from one that only works in a demo.

Why wholesale and distribution companies choose Infios

  • An order sitting in an inbox isn't a solved problem, it's a delayed one. Infios AI runs alongside the order, warehouse and transportation systems your team already has in place, so it can catch a malformed order or a margin-losing allocation and act on it immediately, not after someone works through the backlog by hand.