Carrier selection
What is carrier selection?
Carrier selection is the process of choosing commercial transportation providers based on service requirements, cost, performance history and availability.
Businesses often use carrier selection software built into transportation management systems (TMS) to evaluate carrier options against criteria like destination and delivery deadlines. The aim is generally to select the carrier that optimizes cost efficiency while meeting delivery commitments.
What criteria are used in carrier selection?
Effective freight carrier selection balances multiple competing priorities including lowest cost, fastest transit, highest reliability and preferred carrier relationships. The optimal carrier choice for any one delivery might vary depending on shipment urgency and customer importance.
Carrier selection optimization strategies
Less-than-truckload (LTL) carrier selection
Less-than-truckload shipping is a strategy that determines the optimal carrier by calculating density-based pricing and identifying opportunities to consolidate freight within shared truck capacity.
This allows businesses to leverage volume discounts, reducing per-unit shipping costs significantly versus alternative approaches.
Performance-based selection
Performance-based selection incorporates carrier scorecards into automated decisions. Rules can be established to route high-value or time-sensitive shipments to carriers with superior on-time performance even at higher cost, while directing routine freight to lowest-cost options. Carriers with a pattern of unresolved freight claims are often deprioritized under this same logic.
It’s a dynamic approach that balances cost optimization with risk management, protecting critical shipments from carriers with reliability issues.
Carrier capacity management
Carrier capacity management involves using selection algorithms to consider carrier availability and prevent over-allocation to carriers unable to handle it.
The selection system tracks tender acceptance rates and capacity commitments, routing shipments to alternative carriers when primary choices approach capacity limits. It’s effective at maintaining service continuity during peak seasons or tight market conditions.
How TMS handles the carrier selection process
The carrier selection process tends to follow these steps:
The TMS receives shipment details from order management systems (OMS), identifies carriers in the relevant area and compares rates and capacity.
Business rules are overlaid on basic carrier selection logic, prioritizing specific carriers for key customers or excluding carriers with performance issues.
Quote requests are run for all eligible carriers. The system compares total cost, including base rates, fuel surcharges, fees and applicable discounts.
The final options are ranked, with differences in cost and expected performance highlighted. Businesses can configure fully automated rule-based selection.
Service level matching ensures the final carrier choice aligns with customer expectations, with the system prioritizing a balance of cost and performance.
How carrier selection fits into supply chain execution
Choosing the right carrier for one shipment is a small decision. Doing it consistently, at the volume a TMS handles it, is what determines whether the transportation side of the network is actually delivering on the commitments the rest of the business made—an order promise date, a customer's delivery expectation. Carrier selection is where those broader commitments either get kept or don't, which is what supply chain execution comes down to in practice.