How to develop a winning warehouse strategy

Supply chains are coming under increased scrutiny as companies seek cost effective solutions to secure the supply of raw material and the delivery of finished goods to the point of consumption in an ever-changing market. The supply chain director is required to develop a strategy that will reliably meet the anticipated needs of the business ensuring that growth, customer service and market reach can be obtained in a cost effective manner.

Evaluating a supply chain strategy by trial and error experimentation or adopting a strategy based on oversimplification of the problem in a spreadsheet is a risky approach. Simulation takes the risk out of change by accurately taking into account variability, uncertainty and complex interdependencies between processes.