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Where intelligence meets execution: the rise of the intelligent, adaptive warehouse
Discover how AI and orchestration are redefining warehous...
Summary: Supply chain execution failures are increasing as disruptions rise and systems remain disconnected. While teams work harder to keep orders, warehouses and transportation running, most breakdowns happen in the gaps between systems not within them.
When disruption occurs, execution usually takes the blame because it is the first line of defense. But data from our survey of U.S. supply chain leaders shows the real issue isn’t execution systems failing, it’s the space between them. Because order, warehouse and transportation management weren’t designed to work together, but rather operate in silos.
Supply chain breakdowns rarely announce themselves with sirens. They start with something small like one late truck, then it spreads. If a transportation delay isn’t connected to warehouse operations or fulfillment, teams are forced into last-minute firefighting. Dock doors go unused or overbooked, labor is misallocated and customer promises are missed.
The challenge isn’t effort, it’s architecture. What if a model existed where execution systems don’t just exchange data, but coordinate decisions in real time?
In our latest research, the survey data points to a consistent pattern: execution today still depends heavily on manual coordination. Only 20% of organizations report real-time, end-to-end visibility, while nearly 60% say manual workflows and interventions are the biggest source of inefficiency in supply chain execution. Automation gaps persist not because technology doesn’t exist, but because decisions can’t span systems end-to-end.
And yet, supply chain leaders are clear on what wins: 79% say the biggest supply chain advantage comes from how quickly and dynamically they can adjust their supply chain execution and plans.
The gap is clear. Leaders know that speed and adaptability win, but most execution environments are not built to support them.
Why supply chain execution breaks: the gaps between siloed systems
Most supply chain execution environments were built as individual systems and static workflows, where coordination happens after the fact rather than in real time. The result is that execution depends on people bridging the space between systems instead of systems actioning these decisions together.
This is why small issues escalate. And it’s also why more dashboards aren’t the answer. Dashboards show you where the issue is happening, but they don’t coordinate the response. Alerts notify teams, but they don’t align decisions across systems. The burden of synchronization falls on people, slowing resolution and increasing risk.
What supply chain leaders need next is a shift from systems that record and alert to systems that act, coordinating execution end to end and embedding intelligence at the point of action.
How connected execution fixes supply chain breakdowns
The next evolution of supply chain performance isn’t more dashboards, it’s connected execution. This approach ensures that data, workflows and decisions flow seamlessly across OMS, WMS and TMS environments. Instead of reacting to disruption, organizations can anticipate it.
Here’s what the research shows supply chain leaders need now:
The impact: From insight to action
When execution systems operate as a connected whole, intelligence moves beyond insight to action. Decisions are automated where appropriate; exceptions are anticipated rather than reacted to and teams regain control in volatile environments.
The next wave of supply chain advantage will belong to organizations that don’t just optimize systems; they connect execution so completely that the gaps between them disappear.
Supply chain execution succeeds when OMS, WMS and TMS operate as a coordinated ecosystem. Connected execution enables proactive decisionmaking, realtime visibility and synchronized workflows across every node.