Praveenraj Balakrishnan
Co-Founder, EffiQ
Beyond the four walls: How 3PLs win with warehouse and order orchestration
A 25-minute Insider Session exploring how modern 3PLs combine Warehouse Management and Order Management to move from reactive fulfilment to intelligent orchestration.
Date & Time
April 23, 2026
1:00-1:25p.m. ET
Location
Online
Language
English
The challenge
Modern 3PLs are operating in increasingly complex ecosystems. Marketplace growth, B2B fulfilment, client-specific service levels and rapid onboarding expectations have fundamentally changed what warehouse operations need to support.
A warehouse management system is designed to optimize activity inside the facility. It manages tasks, labor and inventory movement.
But it does not determine:
- Which order should ship first
- Which facility should fulfill it
- Which customer commitments take priority
- How to minimize split shipments and margin erosion
These decisions require orchestration across the entire fulfilment network.
What you’ll learn
In this 25-minute Insider Session, Infios and EffiQ will explore how combining Warehouse Management and Order Management enables 3PLs to operate more intelligently across customers, channels and fulfilment nodes.
You’ll learn how leading providers are able to:
- Turn inventory into a network-level asset
- Allocate orders intelligently across customers, contracts and channels
- Reduce split shipments and hidden margin leakage
- Onboard new clients in weeks instead of months
- Gain real-time visibility across ERP, WMS, EDI, marketplaces and B2B systems
Expected outcomes
Organizations adopting this approach are achieving:
- Up to 30% operational savings
- Client onboarding in as little as four weeks
- Lower inventory without sacrificing service levels
- Tier-1 orchestration capabilities without Tier-1 complexity
Speakers
Gowtham Ramachandran
Founder, The Conveyor
Matt Boland
OMS Sales Director, Infios