Preunic transforms logistics with Infios to power scalable growth
Infios Warehouse Management reduces stockouts, boosts productivity, and delivers real-time visibility for one of Chile’s top beauty retailers
Santiago, Chile, December 9, 2025 — Preunic, one of Chile’s leading beauty and personal care retailers, has successfully modernized its logistics operations with Infios Warehouse Management (WM), unlocking new levels of efficiency, visibility and scalability. Since the implementation, Preunic has reduced e-commerce stockouts from 10% to just 0.75%, increased labor productivity from 72% to 88%, and pushed picking accuracy to 97%.
This transformation also delivered real-time visibility, operational stability, and uninterrupted performance during peak trading periods, including the critical holiday season.
“Our legacy system couldn’t keep pace with our growth ambitions,” said Marcelo Rodríguez, Logistics Manager at Preunic. “Infios WM delivered the agility and control we need to reimagine our distribution center. The Infios team’s hands-on support was instrumental in delivering a seamless and disruption-free transition.”
Implemented with minimal customization, Infios WM provides Preunic with a robust, flexible and scalable supply chain platform to support business growth. The solution’s adaptability ensured a fast time-to-value while laying the groundwork for long-term growth.
“This was more than just a technology deployment – it was a co-created journey,” said Hélcio Lenz, Managing Director, Latin America at Infios. “Preunic needed to scale with confidence and precision. Together, we built a logistics foundation that’s resilient, intelligent and a competitive advantage.”
Looking ahead
With its logistics backbone now future-ready, Preunic is preparing to expand from 126 stores to 150 stores by 2029 while maintaining high service levels and cost efficiency.
Chile’s beauty and personal care market is experiencing strong momentum, projected to reach USD 4.95 billion by 2032 (Verified Market Research). In this rapidly expanding environment, logistics is becoming a strategic differentiator – one that directly impacts customer experience and brand loyalty.
“In high-growth markets, logistics is no longer a back-office function – it’s a growth enabler,” added Lenz. “Infios is proud to help Preunic lead with innovation, resilience and speed.”